Africa's First Sustainable Women-Owned Jewellery Company
Based in South Africa, the internationally renowned Kirsten Drew is the first international sustainable jewellery brand founded in Africa, to be 100% owned by an African woman.
Founder Kirsten Drew's deep love for her African homeland and its beauty has been the driving force behind her quest to share the essence of Africa with the world. Weaving the vibrant threads of Africa's cultural heritage into her brand, Kirsten has created an extraordinary collection that celebrates the continent.
Kirsten's experience in Africa's diamond industry spans over a decade. She has now embarked on a journey to create a brand that not only pays homage to Africa's rich heritage, but also adds value to the lives of the artisans and communities she works with. Every piece in each collection designed by Kirsten tells a story, meticulously crafted to honour and build upon Africa's rich tapestry.
Each piece also embodies the value Kirsten places on sustainability - A brand driven by Purpose. This interest has culminated in her achievement of an MBA in leadership and sustainability, which has informed her choice of materials in each element of production. The accent on sustainably is also reflected in the company's processes and management of environmental resources, and great care is taken to ensure that business practices align with environmental stewardship. Kirsten Drew also works closely with foundations, donating proceeds from sales to a platform that supports communities, animals and the environment. Finally, transparency and sound governance are an integral part of the company's culture and operations.
In this way, the brand sets an example for the industry, demonstrating that it is possible to create high-quality, stylish products while prioritizing the well-being of the planet.
Kirsten is focused on educating her market about the importance of this approach, creating a generation of consumers who support biodiversity through their purchasing choices and who advocate for ethical and sustainable practices within the fashion and lifestyle industries.
Kirsten strives to ensure that this pioneering spirit is reflected in each piece. The quality and craftsmanship of each collection stands out, bringing joy to the customers who adorn themselves with these iconic items — but more than this, each Kirsten Drew piece has been crafted with an eye to the modern woman's sophisticated tastes, while remaining timeless — an heirloom to be passed on and cherished. Effortlessly versatile, worn to stand out no matter what the occasion — dressed up or down — the Kirsten Drew Collection's hallmark is minute attention to detail. Each design reflects Kirsten's personal aesthetic, blending her interest in vintage art with contemporary design.
The Kirsten Drew Collection is gaining a steady following among fashion-forward celebrities, appearing both on the red carpet and on the pages of global fashion magazines, with style icons who have been seen sporting Kirsten Drew pieces including Natalie Portman, Chrissy Teigen, Sofia Vergara, Taraji Henson, Danai Gurira, Quinta Brunson, Michaela Jae Rodriguez, Melanie Lynskey, Ariana Debose, Jodie Turner Smith, Charlotte McKinney, Danielle Brooks and Madison Bailey to name a few.
Kirsten Drew is not just a luxury designer. She is a trailblazer, weaving the stories and traditions of Africa into her designs and inspiring a new generation to cherish and celebrate the beauty of diverse cultures. Her brand stands as a testament to the enduring spirit of Africa and the timeless allure of its heritage, setting a new standard for luxury and elegance in the world of fashion, reflecting her belief that beauty is essential to good living, but that beauty with a purpose makes living so much more meaningful.
